✉news LifeTravel first seen 6 h ago, last 6 h ago, peak #34
Booking Holdings CFO says AI is reshaping trip planning
Original: Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning
Booking Holdings, the company behind Booking.com and other travel brands, spends nearly $9 billion a year on marketing to reach travelers. Its chief financial officer says artificial intelligence is changing how people plan trips, with more travelers using AI tools for inspiration and search, pushing the company to adapt how it attracts and serves customers.
Why now: Investors and the travel industry are closely watching how AI disrupts online travel search and advertising spending.
Evidence
- Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning · fortune.com
API: https://socialmediatrends-api.osmike.com/v1/trends/1111991