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Disney renews licensing deal with Netflix

Original: Disney reignites licensing pact with Netflix

Disney has revived its content licensing agreement with Netflix, once again making Disney-owned titles available on the streaming platform. The move marks a notable shift after years of pulling content back to feed Disney's own streaming services. It suggests Disney is prioritizing licensing revenue and wider audience reach over strict exclusivity for its own platform.

Why now: Disney's return to licensing content to a rival platform signals a strategic shift in streaming economics that industry watchers are closely following.

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