GgoogleDE first seen 6 h ago, last 5 h ago, peak #1

German intelligence agency woos recruits with James Bond campaign in Bremen

Original: bundesnachrichtendienst

Germany's foreign intelligence service, the Bundesnachrichtendienst, is drawing attention with a recruitment campaign in Bremen that plays on James Bond's '007' image. The agency is handing out merchandise around German Unity Day as it tries to shed its secretive image and attract new staff. The playful approach to spycraft branding is prompting amusement and debate in Germany.

Why now: The unusually open, pop-culture-themed recruiting push by a normally secret intelligence service is striking to German audiences around Unity Day.

BundesnachrichtendienstBremenGermany

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Evidence

• BND wirbt in Bremen mit „007“-Anspielungen und Merchandise zum Tag der Deutschen Einheit · it boltwise

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