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Celebrity deaths drive August audience growth for traditional news outlets
Original: Traditional Media YouTube Ranker: Celebrity deaths expand August news audience
Traditional media outlets saw their YouTube news audiences expand in August, with celebrity deaths among the stories drawing viewers to their channels. A ranking of traditional media publishers shows news organisations benefiting from elevated interest in coverage of high-profile deaths during the month. The report suggests audiences turned to established news brands for verification amid widespread social media speculation.
Why now: Celebrity deaths in August pushed audiences toward traditional news outlets' YouTube coverage, making the audience shift a talking point in media circles.
Traditional media YouTube news outlets
Evidence
- Traditional Media YouTube Ranker: Celebrity deaths expand August news audience · streamtvinsider.com
API: https://socialmediatrends-api.osmike.com/v1/trends/1097432