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Sony Music doubles AI deepfake takedowns past 260,000

Original: Report: Sony Music doubles AI deepfake takedowns to more than 260,000

Sony Music has removed more than 260,000 AI-generated deepfakes, roughly double its previous count, according to a new report. The label has been aggressively pursuing fake songs and cloned artist voices spreading across streaming and social platforms. The figure highlights how quickly unauthorized AI content impersonating musicians is growing, and how aggressively rights holders are responding to protect artists' voices and catalogues.

Why now: The scale of the takedown effort shows how urgently the music industry is scrambling to combat AI deepfakes of artists.

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