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BridgeBio partners with Hip Hop Public Health on ATTR-CM awareness

Original: BridgeBio taps Hip Hop Public Health and others up to put a new beat on ATTR-CM awareness

BridgeBio is teaming up with Hip Hop Public Health and other partners to launch a new awareness campaign for ATTR-CM, a rare heart condition caused by amyloid buildup. The initiative will use music-based outreach to educate communities about the disease's symptoms and the importance of diagnosis, aiming to reach audiences often missed by traditional health messaging.

Why now: The unusual pairing of a biotech company with a hip hop education group makes for a novel approach to raising awareness of a little-known heart disease.

BridgeBioHip Hop Public Health

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