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Google touts 60 billion listings for AI shopping agents, but AI Mode shows 95% fewer products

Original: Google's Heiko Hotz pitches 60 billion listings as fuel for shopping agents: Productrise found 95% fewer products in AI

Google's Heiko Hotz is promoting the company's 60-billion-product shopping catalogue as a data source for AI shopping agents. But analysis by Productrise found that Google's AI Mode showed roughly 95% fewer products than standard search in July. Retailers face a gap between Google's catalogue pitch and what AI surfaces actually display, raising questions about which claims hold up.

Why now: Google is newly offering its shopping catalogue to AI developers, and the reported shortfall in AI Mode matters for retailers' visibility.

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Evidence

• Google's Heiko Hotz pitches 60 billion listings as fuel for shopping agents: Productrise found 95% fewer products in AI Mode than standard search in July, a gap for retailers as the catalogue is offered to AI builders. Which claims hold? https:// ppc.land/googles-heiko-hotz-pi… · ppcland · 1

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