✉news BusinessRetail first seen 17 h ago, last 16 h ago, peak #20
Lululemon Names Nike Veteran Heidi O'Neill as CEO Amid Retail Doubts
Original: LULU Taps Nike Veteran Heidi O’Neill As CEO But Retail Has Doubts Amid Rising Competition
Lululemon has appointed Heidi O'Neill, a longtime Nike executive, as its new chief executive. The move comes as the athleisure brand faces intensifying competition from rivals including Alo Yoga and Vuori, and investors and retail analysts remain skeptical about whether a Nike veteran can reignite growth and reverse slowing sales momentum.
Why now: The surprise appointment of a high-profile Nike veteran to lead a struggling premium athletic brand is drawing scrutiny from investors and analysts.
Evidence
- LULU Taps Nike Veteran Heidi O’Neill As CEO But Retail Has Doubts Amid Rising Competition · Stocktwits
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