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Demystifying Tufte's data-ink ratio

Edward Tufte's data-ink ratio, a classic principle of data visualisation that urges designers to strip away non-essential ink from charts, is being re-examined in a new explainer published online. The piece breaks down what the ratio actually measures, its limitations, and how it should be applied in modern visualisation practice.

Why now: The enduring influence of Tufte's visualisation principles keeps resurfacing among designers and data practitioners debating how strictly they should be followed.

Edward Tuftedata visualisation

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