✉news BusinessBusiness first seen 8 h ago, last 23 min ago, peak #4
Shoppers want fewer digital distractions in stores
Original: The Supply Side: Consumers want fewer digital distractions in stores
Retailers are being urged to rethink in-store technology after reporting that consumers prefer fewer digital distractions while shopping. The Supply Side column argues that screens, digital ads and pushy tech can detract from the shopping experience rather than enhance it, and that stores which keep things simpler may win customer goodwill. It is part of an ongoing debate about how much technology belongs in physical retail.
Why now: Retailers are actively deciding how much digital technology to deploy in physical stores, making the question of customer preference timely.
retail industryconsumersTalk Business & Politics
Evidence
- The Supply Side: Consumers want fewer digital distractions in stores · Talk Business & Politics
API: https://socialmediatrends-api.osmike.com/v1/trends/1021043