supplement brands

Nutricosmetics — beauty supplements taken for skin, hair and nail health — are expected to develop around multifunctional products that serve several health goals at once, alongside innovation targeting the gut microbiome. Industry coverage suggests brands see combined beauty-and-wellness formulas and microbiome-focused ingredients as the main growth drivers in the segment going forward.

Enduraphin has been named the official protein partner of Rochester Institute of Technology Athletics. The partnership makes the nutrition brand the designated protein provider for RIT's athletic programs, a common arrangement as colleges increasingly sign sponsorship deals with sports supplement companies to supply teams and promote products to student athletes and fans.

Instant commerce platforms promising deliveries in ten minutes are changing how fitness brands sell their products. Items like protein bars, supplements, gym accessories and recovery goods can now be bought on impulse alongside groceries, pushing fitness companies to rethink packaging, pricing and product ranges for quick-commerce shelves. The shift turns fitness consumables into everyday convenience purchases rather than planned buys, and analysts say brands that adapt stand to capture a growing share of rapid-delivery sales.

Nutritional Outlook explores what the label "clean" actually means in sports nutrition, examining both ingredient sourcing and manufacturing practices. The industry publication argues the term lacks a standard definition, leaving brands to define it themselves and consumers to navigate vague claims on supplements such as protein powders and pre-workout products. The piece looks at how manufacturers can substantiate clean-label promises.

Digestive health is emerging as a major focus in the nutrition industry, with growing consumer demand for gut-support products. Industry coverage points to a broader 'renaissance' in interest around gut health, driven by shoppers seeking supplements and foods that support digestion and overall wellbeing. Probiotics, prebiotics and related ingredients are increasingly central to product development in the sector.

A nutrition industry report examines why most consumers fail to meet recommended omega-3 intake levels. It points to barriers such as low awareness of EPA and DHA requirements, limited fish consumption, taste and smell objections, cost of supplements, and confusion over plant-based versus marine sources, leaving a persistent gap between scientific advice and everyday diets.

Kourtney Kardashian's changing physique is back in the spotlight, with coverage crediting her transformation to consistent exercise, careful nutrition and a wellness-focused lifestyle maintained over the years. The reality star and founder of the lifestyle brand Poosh has long promoted supplement use, organic eating and fitness as part of her public image, and renewed attention is focused on how those habits have shaped her body.

Ingredients supplier SuanNutra has moved its lemon verbena cultivation to Valencia, Spain, as part of a strategy to produce branded botanical ingredients. The shift aims to secure supply and quality control for lemon verbena extracts used in nutritional products. Industry coverage focuses on what the relocation means for the botanical ingredients supply chain and for buyers of branded plant-based supplements.

Optimum Nutrition has launched a new line of multi-functional shakes, according to Food Business News. The products are designed to serve several nutritional purposes in one serving, expanding the brand's offering beyond traditional sports supplements. Details on ingredients, pricing and availability have not been widely reported yet.

RFI Ingredients has announced it will showcase its NSR sustained-release technology at SupplySide Global 2026. The company says the technology is designed to deliver nutraceutical ingredients gradually, and the trade show appearance is intended to present the platform to supplement manufacturers and formulators. Details on specific formulations or partner brands have not yet been disclosed.

Supplement brand OCD Nutrition has expanded its Headshot line into three ready-to-drink products. The move extends the range beyond its original format, giving consumers convenient on-the-go options under an established name. Details on flavors, ingredients and availability have not yet been widely reported, and reaction from the fitness and nutrition community is still limited.

A new analysis argues that supplement and product formulation for perimenopause is being held back by a 'kitchen sink' approach, in which makers throw many ingredients together rather than targeting the specific hormonal and nutritional needs of women in this life stage. The piece, published by trade outlet Nutritional Outlook, is aimed at nutrition industry formulators and highlights common pitfalls in developing perimenopause products.

Nutritional Outlook argues that topical and ingestible skincare should not be seen as rivals, since the future of beauty lies in combining both approaches. The piece examines how topical products address the skin's surface while supplements work from within, and suggests brands and consumers will increasingly pair the two for better results.

Supplement brand Smidge has introduced a nutrition bundle combining five supplements into a single daily routine, aimed at people taking GLP-1 weight-loss medications. The concept targets nutritional gaps reported by users of drugs like Ozempic and Wegovy, who often eat less and may miss key nutrients. It reflects a broader wave of products being marketed to the fast-growing GLP-1 user base.

Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The release adds to the company's growing range of supplements and convenience products aimed at gym-goers and health-conscious consumers. Details on pricing and full nutritional information have not yet been widely reported.

Wellness brand OLLY has announced Mochi Bites, a new product it describes as a first-of-its-kind format combining its science-backed supplement approach with a mochi-style bite. The announcement, made via press release, offers little detail beyond the launch itself. The novelty of the format and OLLY's profile in the wellness space are drawing attention to the release.

Supplement brand Raw Nutrition and fitness influencer Sam Sulek have unveiled a new Winterberry series, a seasonal product line revealed through fitness industry coverage. The collaboration extends Sulek's partnership with the brand, which has built a large following among young gym-goers. Fans of the bodybuilder and supplement watchers are responding to the announcement as the holiday-season range goes public.

Sports nutrition brand Betancourt Nutrition is planning a comeback, with its pre-workout B-NOX product leading the return, scheduled for January 2027. The announcement, picked up by supplement industry coverage, signals the company intends to re-enter the market with a revamped version of one of its best-known products. Details on the reformulation or distribution plans remain limited.