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snowboarding
Trends
- 1Burton at 50 turns to streetwear and China●Burton at 50: The snowboard icon sets its sights on streetwear and China
Snowboard brand Burton marks its 50th anniversary with plans to expand beyond snow sports into streetwear and the Chinese market. The Vermont-based company, long an icon of snowboarding culture, is seeking new growth as it positions its style-driven apparel for a broader lifestyle audience in Asia.
- 2Orlando Science Center Opens Extreme Sports Exhibit▼Orlando Science Center opens Extreme Sports: Beyond Human Limits exhibit
The Orlando Science Center has opened 'Extreme Sports: Beyond Human Limits,' a new interactive exhibit exploring the science behind extreme athletic feats. Visitors can learn how the human body and mind push past physical boundaries through hands-on displays covering sports like skydiving, rock climbing, and snowboarding. The exhibit is aimed at families and science enthusiasts across central Florida.
- 3FIS Climate Action Awards Winners Honoured in Geneva▼FIS Climate Action Awards Winners Celebrated in Geneva
The International Ski and Snowboard Federation celebrated the winners of its Climate Action Awards at a ceremony in Geneva. The awards recognise athletes, clubs and projects working to reduce the environmental footprint of winter sports. The event underscores the sport's growing focus on sustainability as warming winters put pressure on skiing and snowboarding worldwide.
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Canadian snowboarding star Mark McMorris has given a summer update, offering a look at how the multi-time Olympic and X Games medalist is spending the off-season ahead of the upcoming winter competition circuit. The check-in touches on his training and preparation as fans follow his comeback-year form and continued presence at the top of slopestyle and big air snowboarding.
- 5BOA Technology Expands PerformFit Wrap System to Snowboard Boots●BOA Technology Expands BOA PerformFit Wrap Solutions in Snowboard Boot
BOA Technology has announced an expansion of its BOA PerformFit Wrap solutions into snowboard boots, broadening the reach of its dial-based fit system beyond cycling and running footwear. The move gives snowboard brands another closure option aimed at improving heel hold and adjustable fit on the mountain. The outdoor industry press release drew limited immediate attention, but equipment makers and riders will be watching which boot brands adopt the system for the coming winter season.