kawaii

The Louvre-Lens museum in northern France has opened an exhibition tracing the history of kawaii, Japan's culture of cuteness, through pink hues, plush toys and related artworks. The show examines how cuteness evolved into an aesthetic and cultural phenomenon with roots in art history, prompting discussion among art lovers about whether playful pop culture belongs in a major fine arts institution.

Japanese entertainment company Asobi System has launched a new project called KAWAII FARM, alongside a confirmed TV program on TV Tokyo. Members of the KAWAII LAB. idol group project will showcase the appeal of Japan's primary industries, such as agriculture and fishing, as well as traditional crafts, promoting regional Japanese products and culture to a wider audience.