denim

Turkish denim brand Mavi is positioning itself for a future in which the AI boom changes what companies need from finance staff, betting that demand will grow for a new kind of accountant who works alongside automated systems. The company says the shift in accounting skills driven by artificial intelligence is a strategic opportunity rather than a threat.

Levi Strauss & Co. is seeing strong sales as 1990s-inspired fashion returns to the mainstream, according to a Wall Street Journal report. Denim trends popular three decades ago, including baggy jeans and classic denim cuts, are driving renewed demand for the brand among younger shoppers. The report highlights how the company has leaned into nostalgia to boost its business.

Balloon trousers are being promoted in Russian fashion coverage as a new alternative to jeans, with styling advice on how to wear them. The trend discussion positions the voluminous silhouette as a fresh option for wardrobes, drawing interest from readers following seasonal fashion shifts.

Canadian denim brand Du/er is engineering a new winter jean from the yarn up, developing its own fabric rather than simply insulating existing denim. The company aims to make jeans that hold up in cold weather without the bulk of lined or thermal styles. It is the latest example of apparel brands investing in proprietary textile innovation.

Persona 5 Royal is collaborating with Japanese fashion brand beautiful people on a clothing collection, including a denim jacket and T-shirts described as having a mature, refined finish. The items go on sale on October 2. Fans of the game and fashion watchers are sharing the news, noting how the stylish RPG fits the brand's aesthetic.

Fashion is embracing fragrances that take their cues from fabric textures, with scents designed to evoke cotton, denim and other materials rather than traditional flowers or fruit. Vogue highlights the trend as a fresh direction for perfume houses seeking novelty, positioning textiles as a muse for a new wave of wearable scents.

Fashion coverage from Paris Fashion Week highlights how French women are styling denim for fall, with editors pointing to new cuts, washes and pairings spotted on the streets and front rows. The looks are being framed as an easy way to refresh a jeans wardrobe for the season, mixing classic French-girl staples with updated silhouettes now circulating on social media and style sites.

Shoppers can grab Calvin Klein jeans at 67% off as part of a wider round of Amazon fall fashion discounts, with some markdowns starting at just $5. The sale highlights seasonal wardrobe staples like denim and layers as retailers push autumn collections, and deal roundups are drawing attention to the steep price cuts.

Fashion Week Stockyards Style is underway in the Fort Worth Stockyards, with shows highlighting western wear from cowboy boots and hats to denim and fringe designs. The event brings designers and western fashion brands to the historic stockyards district, drawing attention to Texas's signature style and the growing influence of western looks on mainstream fashion.

Fashion publication Who What Wear reports that Parisian women are championing a particular colour trend described as always working well with jeans. The piece frames the look as an effortlessly chic, reliably wearable styling choice inspired by French street style. Details of the specific colour are only available in the original article.

Japanese fashion outlet Dig-it has published a roundup of 11 popular American casual brands and shops to watch for the 2026 autumn/winter season. The feature highlights YAMANE INDUSTRIES, a denim maker based in Shiga and Osaka whose designer focuses on preserving traditional Japanese denim craftsmanship and passing it on to the next generation.

Japanese Americana clothing brand Jelado is drawing attention with its 'Sitting Bull' piece, tagged under vintage fashion, American casual style and denim. Fashion fans in Japan are sharing the item as part of the ongoing interest in reproductions of classic mid-century American workwear and indigo denim.

A fashion writer has tested a pair of high street jeans widely owned by people in the fashion industry, calling them completely worth the money. The review frames the jeans as a cult item among style insiders, praising their fit and value compared with designer denim, and encouraging shoppers to add them to their wardrobes.