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- 1Jack Daniel's and Jim Beam chase Formula 1 fans▼How Jack Daniel's, Jim Beam are racing to capture Formula 1 fans | Exclusive
Jack Daniel's and Jim Beam are moving to win over the fast-growing Formula 1 audience, particularly in the United States, where the sport's popularity has surged in recent years. The two bourbon giants are reportedly competing for visibility among the sport's expanding fan base, reflecting a broader push by American brands into global motorsport marketing.
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The classic espresso martini is being reimagined with bourbon as the base spirit, a variation highlighted by Garden & Gun. The swap trades vodka for American whiskey, adding caramel and oak notes to the coffee cocktail. The bourbon version is drawing attention among drinks enthusiasts exploring new takes on the popular espresso martini.
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Garden & Gun has published a local's guide to Lexington, Kentucky, offering recommendations for experiencing the city like a resident. The piece highlights the city's signature attractions, from its horse country and bourbon culture to its food and historic neighborhoods. Readers are using it as a travel-planning resource for visiting the heart of Kentucky's Bluegrass region.
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Kentucky Governor Andy Beshear announced the creation of a Kentucky Office of Music during the Bourbon & Beyond festival in Louisville. The office is intended to support and promote the state's music industry, building on Kentucky's musical heritage and its growing festival scene. Details on funding and staffing were not immediately provided.
- 5Bourbon & Beyond 2026 to Celebrate Music and Kentucky Culture▼Bourbon & Beyond 2026 Celebrates Music and Kentucky Culture
The Bourbon & Beyond festival is promoting its 2026 edition as a celebration of music and Kentucky culture. The announcement highlights the event's blend of live performances with the state's bourbon heritage and local traditions, positioning it as a signature cultural gathering in Louisville that draws music fans and visitors to the region each year.
- 6Dave Matthews Band closes Bourbon & Beyond's Sunday lineup●Bourbon & Beyond Sunday lineup, schedule features Dave Matthews Band
Organisers of Bourbon & Beyond in Louisville have released the Sunday lineup and schedule, with Dave Matthews Band headlining the final day of the festival. The Courier-Journal highlighted the announcement, drawing attention from fans planning their weekend sets. Festivalgoers are checking set times and stage schedules ahead of the bourbon, food and music event.