search
Whatnot
Trends
- 1Whatnot's Founders Went From 'Horrific' Idea to $20 Billion Company▼Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion
Whatnot's founders are reported to have started with a business idea they themselves describe as 'horrific' before pivoting to a live shopping marketplace now valued at $20 billion. The story highlights the pivot that turned their early failure into one of the most valuable e-commerce startups, drawing attention to the company's rapid rise in the live-streaming shopping space.
- 2Live auction shopping apps criticized as gambling-like●Live auctions are turning shopping into gambling https:// fed.brid.gy/r/https://www.vox. com/podcasts/504440/live-auctio
A Vox podcast episode examines live auction platforms such as Whatnot, where hosts stream real-time sales of trading cards and collectibles. Critics argue the fast-paced bidding format, including group 'card breaks,' makes shopping feel addictive and similar to gambling. The discussion is prompting debate about how these platforms hook buyers and whether the booming live-commerce market needs scrutiny.
- 3ThredUp Launches Live Shopping on Whatnot●ThredUp Announces Live Shopping Launch on Whatnot to Expand Secondhand Fashion Reach
Online resale platform ThredUp has announced a live shopping launch on Whatnot, the livestream marketplace, as it looks to broaden the reach of secondhand fashion. The move connects ThredUp's resale supply with Whatnot's live-selling audience, following the broader retail trend of brands adopting livestream commerce. The announcement was picked up by financial news outlets covering the company.