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- 1Paperbark signs Unilever brands to fix ecommerce sales gaps●Customer data startup Paperbark signs Unilever brands to tackle ecommerce sales gaps
Customer data startup Paperbark has signed Unilever brands as clients, in a deal aimed at addressing gaps in ecommerce sales data. The company helps consumer brands understand where online sales drop off or go untracked, and the Unilever agreement gives it a major multinational reference customer. It is a notable win for the Australian-founded startup as it pushes into the enterprise customer data space.