Tash

Berkeley Haas is highlighting Tash, a startup building the infrastructure that lets people invest in trading cards as an asset class. The company is positioning collectible cards alongside stocks and other alternative investments, and the business school coverage frames it as part of a wider wave of startups turning hobbies into investable markets.

A team of undergraduate students at UC Berkeley's Haas School of Business has launched tash, a startup that lets users invest in trading cards as an asset class. The venture treats collectible cards like a financial market, and it is drawing attention as part of a broader wave of student-founded startups bringing alternative assets to retail investors.