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Sony Japan
Trends
- 1
Sony is restricting PS5 Pro purchases in Japan to active PlayStation users as stock shortages hit the country. Kotaku reports the move comes ahead of the release of GTA 6, which is expected to drive a surge in console demand. Shoppers in Japan may need to verify their PlayStation Network activity to buy the upgraded console.
- 2
Sony Interactive Entertainment has rolled out a lottery-based sales system for the PlayStation 5 in Japan, restricting purchases to selected gamers. Under the scheme, interested buyers enter a draw, and only winners are allowed to buy a console, a move aimed at curbing resale scalping amid limited stock. Commentators see it as a sign that supply issues in Japan persist and as an unusual retail experiment other regions may watch closely.
- 3
Sony LIV says its coverage of the Asian Games 2026 has become the platform's highest-grossing multi-sport event to date, driven by subscriptions and advertising around India's campaign in Japan. The company is touting the milestone as proof that major multi-sport properties can rival cricket in drawing audiences and revenue. Sports business watchers see it as a sign of growing appetite for non-cricket events on Indian streaming platforms.
- 4
Sony is facing renewed questions over whether its anti-scalper tactics can protect PS5 Pro sales when the console launches. Reports highlight the techniques Sony Japan used during the original PS5 shortage, when bots snapped up stock for resale, and whether those tools will be enough this time. Gamers are watching closely, wary of a repeat of inflated resale prices.
- 5
Attention is turning to a 2TB version of Sony's PlayStation 5 Pro console, as discussion grows around Sony's reported anti-resale measures in Japan. Reports suggest the move could make it harder for buyers in Japan to resell the console or switch to rival platforms such as Xbox or Nintendo. Gamers are debating what this means for console ownership and second-hand sales.
- 6Sony Japan's PS5 Pro Lottery Requires 60 Hours of Playtime▼Sony Japan’s PS5 Pro Lottery Requires 60 Hours of Playtime
Sony Japan is holding a lottery to buy the PS5 Pro, but entry requires accounts to have at least 60 hours of PlayStation 5 playtime. The rule is meant to keep consoles out of the hands of resellers and give genuine players a chance to purchase. The unusual condition is drawing attention and debate about how Sony is managing scarce console stock.
- 7SoftBank to launch Xperia 10 VIII on October 8●ソフトバンク、「Xperia 10 VIII」を10月8日に発売 https:// k-tai.watch.impress.co.jp/docs /news/2144762.html # ktai_watch_impress # キャリア
SoftBank has announced that the Sony Xperia 10 VIII smartphone will go on sale in Japan on October 8. The mid-range Android handset is the latest entry in Sony's Xperia 10 series and will be offered through the carrier's lineup. Details on pricing and full specifications have not been given in the report, but the release date confirmation is the main news for Japanese mobile customers.
- 8Miyuu Yamashita completes official three-title sweep in Japan●山下美夢有、公式競技3冠達成の舞台裏|ソニー 日本女子プロゴルフ選手権大会 2026【THE CLUBHOUSE -INSIDE CHAMPIONSHIP-】 https://www. golftweet.com/644717/ # gol
Japanese golfer Miyuu Yamashita has completed the official three-title sweep on the JLPGA tour, with her victory at the Sony Japan Women's Professional Golf Championship described as the milestone moment. Behind-the-scenes coverage from the championship is drawing attention to how she closed out the achievement, and fans are celebrating the feat across Japanese golf communities.
- 9DJI Now Sells More Digital Cameras Than All Japanese Makers Combined●DJI Sells More Digital Cameras Than All Japanese Makers Combined https://petapixel.com/2026/09/30/dji-sells-more-digital
Chinese drone and camera maker DJI has reportedly overtaken all Japanese manufacturers combined in digital camera sales, according to a report by photography outlet PetaPixel. The claim marks a striking shift in an industry long dominated by Japanese brands such as Canon, Sony and Nikon, and highlights how drone-based and gimbal camera products have grown into a major force in the camera market.
- 10Sony turns to lottery system for PS5 Pro sales in Japan●Sony implements a lottery system to deal with the PS5 Pro shortage in Japan https://www.engadget.com/2272946/sony-lotter
Sony has introduced a lottery system in Japan to manage sales of the PlayStation 5 Pro, as demand continues to outstrip limited supply. Customers will now enter draws for the chance to buy the console rather than purchasing it directly. The move highlights ongoing production constraints and strong demand for the upgraded console in one of its home markets.