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Snow Brand
Trends
- 1Snow Brand Megmilk promotes Healthy Future Project campaign●Healthy Future Project: Check -2cm (Subtitled) 30 Seconds
Japanese dairy company Snow Brand Megmilk is running a short commercial for its Healthy Future Project, titled 'Check -2cm (Subtitled)'. The 30-second spot, released with English subtitles on the company's official channel, has drawn heavy attention and millions of engagements. The campaign appears tied to health awareness messaging, though the specific goal of the '-2cm' figure is not spelled out publicly.
- 2
Fukui Governor Takato Ishida said at a regular press conference in Fukui that the prefecture will use IC tags to verify the origin of echizen snow crab, calling on the industry to unite in restoring consumer confidence. The move comes as the famous crab brand works to reassure buyers about authenticity and provenance.
- 3
Lotte's Coolish frozen drink is partnering with Snow Brand coffee for a nationwide release on October 26, their first collaboration in four years. The new product turns the familiar sweet after-bath coffee flavour into a drinkable ice treat. The pairing of two well-known Japanese brands is drawing attention ahead of the launch.