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Trends
- 1The rise and fall of TikTok clones▼Since TikTok burst into mainstream consciousness, many things have been called a "TikTok clone": YouTube Shorts, Instagr
A widely shared commentary argues that since TikTok's rise, platforms have rushed to launch short-video copies, from YouTube Shorts and Instagram Reels to Snapchat Spotlight, Netflix's Clips and LinkedIn's vertical feed, alongside smaller apps like Triller, Zynn and Byte. The piece examines which of these imitators succeeded and why most failed to dislodge TikTok as the format's leader.