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- 1Brian Chesky Says Airbnb Experiences Is Cracking Local Demand▼Brian Chesky's Contrarian Approach to Airbnb Experiences: 'We’ve Now Started to Crack Locals'
Airbnb CEO Brian Chesky says the company's Experiences business is gaining traction with local users, telling Skift the company has 'started to crack locals'. He framed the push as a contrarian approach to expanding beyond lodging into activities and services, a key part of his strategy to turn Airbnb into a broader travel and lifestyle platform.