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Mattel
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- 1Jiffy Lube Offers Free Matchbox Car for Matchbox Movie Debut●Jiffy Lube® Celebrates the premiere of Matchbox The Movie with Free Mattel Matchbox Model Car with the Purchase of a Full Synthetic Oil Change
Jiffy Lube is marking the premiere of Matchbox The Movie with a promotion: customers who purchase a full synthetic oil change receive a free Mattel Matchbox model car. The tie-in pairs the auto-service chain with Mattel's latest film venture, and it is being circulated via a PR Newswire release. The promotion is generating attention as part of the movie's marketing push.
- 2
Mattel, the American toy company behind Barbie and Hot Wheels, has named a new chief executive officer. The company confirmed the leadership change, though details about the incoming CEO and the timing of the transition remain limited in initial reports. The move draws attention to the strategic direction of one of the world's largest toy makers.