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- 1MMGY Research Finds Strong Travel Intent but Divided US Market▼MMGY Research Shows Travel Intent Is Strong, but the U.S. Market Is Increasingly Divided
New research from travel marketing firm MMGY indicates that Americans' intent to travel remains strong, but the US travel market is becoming increasingly divided, with different segments of travelers showing diverging behaviors and priorities. The findings are drawing attention across the travel industry as companies plan for the year ahead.