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Luce EV
Trends
- 1Ferrari says Bezos remark and Jony Ive shaped its Luce EV▼Bezos quip, Ive design shaped Ferrari's Luce EV, Elkann says
Ferrari chairman John Elkann says the design of the company's new Luce electric car was influenced by a quip from Amazon founder Jeff Bezos and input from former Apple designer Jony Ive. The comments shed light on how outside figures contributed to Ferrari's first steps in electric vehicles, drawing attention from both the automotive and tech worlds.
- 2Jeff Bezos reportedly spurred Ferrari's Luce EV project●Jeff Bezos Gave Ferrari The Push It Needed To Build The Luce EV
Reports suggest Jeff Bezos played a role in pushing Ferrari forward with the Luce, its first electric vehicle. According to Motor1.com, the Amazon founder's involvement gave the Italian automaker the impetus it needed to commit to building the EV. Ferrari has faced questions over the pace of its electrification plans, making claims of high-profile backing notable for the brand's electric future.
- 3Ferrari's First Electric Car, the Luce, Takes Shape▼Inside Ferrari’s E-Building: How the First Electric Ferrari, The Luce, Comes Together
Ferrari is building its first fully electric car, the Luce, at a dedicated new E-Building facility in Maranello. Reports describe how the plant brings together battery production, electric motor assembly and final vehicle construction under one roof. The unveiling of details about the supercar maker's electric future is drawing wide interest from car enthusiasts and the automotive press.