Hanamaruki

The anime franchise Demon Slayer: Kimetsu no Yaiba is collaborating with Hanamaruki, a Japanese miso producer, on its 'Sugu Umai Cup Miso Soup' product line. The promotion features newly drawn illustrations of Tanjiro, Giyu and other characters, and buyers can enter a campaign to win themed merchandise. It is the latest in a long series of Demon Slayer brand tie-ups in Japan.