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Grocery TV
Trends
- 1In-store retail media evolving beyond shopper marketing, study finds●Grocery TV research finds the in-store media is evolving beyond shopper marketing
New research from Grocery TV indicates that in-store media networks are expanding their role beyond traditional shopper marketing, positioning screens and retail media inside grocery stores as a broader advertising channel. The findings suggest brands and retailers are treating in-store media as a growing part of media plans, with measurement and reach increasingly comparable to other digital channels.
- 2Chicago mother struggles as SNAP benefits fall short▼Chicago mother struggles to afford food, medicine for son as SNAP aid falls
A Chicago mother is struggling to afford food and medicine for her son as SNAP aid falls short, according to WGN-TV coverage. Her situation highlights the growing pressure on low-income families in Illinois as food assistance benefits fail to keep pace with rising costs of groceries and prescription medication.