Ghostbusters

Bill Murray has signed on as Rivian turns its electric vehicles into Ghostbusters-themed rides, echoing the franchise's famous Ectomobile. The pairing of the actor and the electric truck maker is drawing attention as a playful crossover between Hollywood nostalgia and the EV brand's marketing, with fans reacting to the unusual collaboration.

Rivian is dressing up its electric trucks and SUVs as the iconic Ecto-1 from Ghostbusters for Halloween. The automaker is offering themed wrap kits that transform R1T and R1S vehicles into spooky tributes to the classic ghost-hunting car, letting owners join in the holiday fun. The campaign highlights Rivian's playful marketing approach as it works to build a distinct brand identity in the crowded electric vehicle market.

Electric vehicle maker Rivian is releasing a software update that lets owners turn their vehicles into Ghostbusters-themed cars. The company also unveiled a special custom vehicle and a promotional video featuring actor Bill Murray. The tie-in comes ahead of Halloween, and the playful crossover between a car brand and the classic film franchise is drawing attention among car and movie fans.

Rivian has built a Halloween-themed replica of the iconic Ghostbusters Ecto-1 using its R1S electric SUV, complete with the vehicle's signature ghost-hunting styling. The automaker's custom creation celebrates the spooky season and showcases the brand's playful side, drawing attention from fans of both the electric vehicle maker and the classic film franchise.