Fire tablet

Amazon has introduced a new line of tablets with Alexa+ built in, dropping the long-standing Fire branding. Ars Technica notes the devices are 'more Android than ever', a shift that has drawn attention given Amazon tablets' historically stripped-back software. The rebrand signals Amazon pushing its AI assistant front and centre in its hardware lineup.

Amazon has launched a new line of tablets under the Alexa name, dropping the long-standing Fire branding. According to Ars Technica, the devices are now more Android than ever, moving closer to standard Android software while keeping Alexa integration at the centre of the experience. The rebrand marks a notable shift in Amazon's hardware strategy.

Amazon is reported to be dropping its Fire OS software on new tablets in favour of standard Android. The claim, carried by The Star under the headline 'Bye bye Fire OS', suggests a significant shift in the company's hardware strategy, ending years of reliance on its customized operating system for devices like the Fire tablet line.