Fidium Fiber

Creative agency Bray & Co. has launched a campaign for Fidium Fiber internet that transforms competitors' ISP junk mail into paper airplanes. The concept playfully turns unwanted direct mail — the industry's standard marketing tool — into a symbol of flight and speed, positioning Fidium's fiber service as the faster alternative. Advertising press outlet Little Black Book featured the work, highlighting its witty reuse of a format rivals rely on.