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European Travel Commission
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- 1Climate change now tourism's biggest threat, says ETC chief▼ETC chief: 'Climate change is the biggest threat to tourism right now'
The head of the European Travel Commission says climate change is the biggest threat facing the tourism industry right now. The warning highlights growing concern that extreme heat, wildfires and shifting weather patterns are disrupting destinations across Europe, prompting debate about how the sector should adapt its planning and marketing.