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Driven Car Guide
Trends
- 1Toyota's September surge; AI and the retail customer journey▼Toyota’s September surge; AI and the retail customer journey
Toyota posted a strong sales performance in September, a surge that industry outlet Automotive News is linking to broader changes in how car buyers shop. Attention is also turning to how artificial intelligence is reshaping the retail customer journey, with dealers and retailers exploring AI tools to guide customers from first search to final purchase.