Deluxe range

Lidl's British business has reported sales growth of more than 10%, which the grocer attributes to aggressive price cuts and the expansion of its premium Deluxe own-brand range. The results suggest the discount retailer is winning shoppers from rivals as UK households continue seeking value amid ongoing pressure on household budgets.

Lidl has reported stronger sales in the UK, helped by demand for its upmarket Deluxe range and a growing customer base, according to the London Evening Standard. The German discounter continues to attract shoppers looking for value while also expanding its premium own-label offering, putting pressure on established UK supermarkets.