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- 1Paid AI Subscriptions Reach 2.2% of U.S. Households●Paid AI Subscriptions Reach 2.2% of U.S. Households in Early 2026
A new estimate says 2.2% of U.S. households were paying for AI subscriptions in early 2026, covering services such as ChatGPT Plus, Gemini Advanced and other premium AI plans. The figure suggests consumer willingness to pay for AI tools remains limited, even as free usage grows rapidly, and it has sparked debate about whether AI companies can build sustainable consumer businesses.