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California wine industry
Trends
- 1California farmers struggle to sell grapes as wine demand falls●California farmers are struggling to sell grapes as demand for wine drops
California grape growers are having trouble finding buyers as American wine consumption drops. KQED reports that falling demand is leaving farmers with unsold crops, adding to pressures on the state's wine industry, which has already been dealing with oversupply, changing drinking habits among younger consumers, and rising production costs.