Bodega Aurrera

Mexico's biggest shopping event, El Buen Fin, is changing dates for its 2026 edition under a new strategy, prompting media coverage of how consumers should budget to avoid over-indebtedness. Organisers have announced a raffle with 500 million pesos in prizes. Meanwhile, retailers including Walmart, Sam's Club and Bodega Aurrera are preparing a rival campaign called El Fin Irresistible.