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Asian Footwears
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- 1Asian Footwears Showcases Hypercushion Tech Backed by MS Dhoni●The Technology Behind MSD’s Favourite Cushioning | Asian Footwears Hypercushion
Asian Footwears is promoting its Hypercushion technology, described as the cushioning favoured by cricketer MS Dhoni, in a new brand campaign. The sports brand is highlighting the engineering behind the shoe midsole and its association with Dhoni, one of India's most popular cricketers, to draw attention to its footwear line and boost its sports shoe profile.