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Arc'teryx
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- 1Arc'teryx Turned Climbing Gear Into a Luxury Status Symbol●How Arc'teryx Turned Climbing Gear Into a Luxury Status Symbol https://www.wsj.com/business/retail/how-arcteryx-turned-c
A Wall Street Journal report examines how Arc'teryx, once a niche Canadian maker of technical climbing apparel, has become a luxury status brand embraced by fashion-conscious consumers well beyond the mountains. The piece traces the company's shift from performance gear to high-end streetwear coveted for its logo as much as its function.