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Amsterdam 1928 Olympics
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- 1Coca-Cola's century-long Olympic partnership runs to LA28●From Amsterdam 1928 to LA28: Coca-Cola’s journey through Olympic history
Coca-Cola's partnership with the Olympic Games, which began at Amsterdam 1928, continues through to the Los Angeles 2028 Games, making it one of the longest-running sponsorships in sport. The company has sponsored every edition of the Games for nearly a century, and attention is turning to its role as LA28 approaches.