Alexa Tablet 12 Pro

Amazon has unveiled the Alexa Tablet 12 Pro, and Engadget's hands-on review is drawing attention for its positioning: a large tablet pitched directly against Apple's iPad Pro at less than half the price. The coverage highlights the device's big screen and Alexa integration as Amazon's play for the premium tablet market on a budget.

Amazon is drawing attention with the Alexa Tablet 12 Pro, a large-screen tablet that Engadget got hands-on time with ahead of launch. The outlet's early look frames the device as a direct challenger to Apple's iPad Pro, reportedly priced at less than half the cost. Commenters are weighing whether the lower price can deliver a comparable premium tablet experience.

Amazon has introduced three new tablets: the Alexa Tablet 12 Pro, Alexa Tablet 11 and Alexa Tablet 8. The aluminum-bodied devices run Android with full access to the Google Play Store, and kid-friendly versions are also available. Coverage so far focuses on the specs, features and pricing, with the Play Store access and children's editions drawing the most attention.

Amazon has dropped its 15-year-old Fire tablet branding, unveiling a new lineup led by the $499 Alexa Tablet 12 Pro. The devices ship with native Google Play Store access out of the box, a first for Amazon tablets, and feature the company's next-generation Alexa+ generative AI assistant. The move marks a significant repositioning of Amazon's hardware line around AI.