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Advertising Standards Authority
Trends
- 1UK Advertising Watchdog Flags Health Claim Breaches by Food Brands●ASA calls out health claim breaches as food brands become function focused
The UK Advertising Standards Authority has highlighted breaches of health-claim rules as more food brands market products with functional health benefits. The regulator's intervention signals growing scrutiny of nutrition and wellness marketing, as companies increasingly promote added vitamins, probiotics and other functional ingredients in everyday foods.
- 2P&G drops Braun IPL device claims after Italian antitrust probe●Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation
Procter & Gamble has withdrawn advertising claims for its Braun IPL hair removal device following an investigation by Italy's competition authority, the AGCM. The watchdog examined whether the marketing claims for the device were misleading. The company will no longer make the contested claims, resolving the regulator's concerns in a case with wider implications for beauty device advertising standards.