Ad Age

PBS and THIRTEEN are presenting a science feature on how people can maintain cognitive health and mental sharpness as they grow older. The piece explores what research says about protecting memory and brain function over time, adding to ongoing public interest in healthy ageing and dementia prevention.

An investment firm with ties to Michael Dell has agreed to buy a high-end senior living company for about $1 billion, adding trophy properties that include upscale towers in New York City. The deal underlines growing investor appetite for premium retirement housing as the US population ages and demand for luxury care facilities keeps climbing.

A new article in the Analogue Approaches series by Jakub Ivanecky explores how Magic: The Gathering's Innistrad setting draws on medievalism and horror. The paper examines the set's evocations of gothic medievalism and its references to the Cathars, adding to academic work on how the Middle Ages are reimagined in modern games.

Rome's Metro A has returned its sixteenth refurbished train to service, adding to the rolling stock gradually being overhauled on the line that runs through the city centre. The update covers the line's ageing fleet, which has faced frequent breakdowns and service disruptions in recent years. Commuters continue to monitor progress, as each renovated train is expected to improve reliability and capacity on one of Rome's busiest metro lines.

At the Middle Ages in Modern Games conference, researcher Baykar Demir presented a paper on the video game Graveyard Keeper, examining how the game mechanises and economically models sacred funeral and burial processes. The talk closed the conference's Time and Death session, adding to growing academic interest in how games represent medieval religion and mortality.

A new report suggests that Ozempic, the GLP-1 diabetes and weight-loss drug, may come with an unexpected added benefit: slower biological aging. The article points to research indicating the medication could affect aging processes beyond its approved uses, fueling wider interest in whether weight-loss drugs have anti-aging effects.

A commentary by Marar argues that age-gating the internet will not actually keep children safe online. The piece contends that age verification requirements fail to deliver the protection they promise, adding to an ongoing global debate over online child safety laws and age assurance rules. Critics and supporters of age-gating continue to clash over privacy, enforcement, and effectiveness.

Kawasaki has developed a robotic cat designed to help care for elderly people, adding to a growing wave of companion robots aimed at aging populations. The machine, modelled on a cat, is intended to offer company and practical assistance in homes and care settings. The news is drawing interest because it shows a heavy-industry manufacturer moving into welfare robotics.

More older Americans are choosing to stay in their homes as they age rather than sell and downsize, a trend known as aging in place. Analysts say this keeps a large share of existing housing off the market, limiting inventory for younger buyers and adding further pressure to already tight and expensive housing conditions.

Health officials in Pennsylvania are reporting dozens of new measles cases, adding to concerns about the spread of the virus in the United States. Measles, a highly contagious disease, had been considered eliminated in the US, and outbreaks like this one typically raise alarm about falling vaccination rates. Further details on affected areas and ages have not been confirmed.

Scientists have identified a previously unknown extinct bovine species in Siberia, adding a new member to the cattle family's fossil record. The discovery sheds light on the diversity of large mammals that once roamed the region and how they went extinct. Details of the find and its significance for Ice Age ecology are drawing attention from the science community.

Ad Age argues that broad, mass marketing often outperforms narrowly targeted advertising, drawing an analogy with index investing. Just as passive index funds can beat stock pickers by holding the whole market, reaching a wide audience can outperform efforts to micro-target the ideal customer, challenging a core assumption of the digital advertising era.

New coverage highlights research suggesting a person's occupation and work history may influence long-term brain health, including dementia and Alzheimer's risk. The Fisher Center for Alzheimer's Research Foundation reports on findings linking job type, complexity and duration to cognitive outcomes later in life, adding to growing evidence that lifelong mental stimulation and environment shape how the brain ages.

A Syracuse University alumnus who works in advertising presented their agency and outlined how artificial intelligence fits into its strategy during a campus speaker series. The event, covered by The Daily Orange, focused on how AI is reshaping advertising work and what students entering the industry should expect.

Walmart is broadening the reach of its retail media network through a series of new partnerships, according to Chain Store Age. The move extends the retailer's advertising business beyond its own properties, letting brands reach shoppers across additional channels. It reflects the wider push by major retailers to grow high-margin ad revenue alongside core retail operations.

A personal finance explainer highlights the cost of taking a $20,000 IRA withdrawal in March when the account holder does not turn 59½ until August. Because the person falls short of the age threshold by five months, the early withdrawal penalty applies, adding roughly $2,000 in costs. The item is a reminder that the 59½ rule matters for retirement planning timing.

Barbara Spinelli, the Italian journalist and former member of the European Parliament, has died at the age of 80. Daughter of Altiero Spinelli and Ursula Hirschmann, she was among the founders of the newspaper La Repubblica and was elected to the European Parliament in 2014 with L'Altra Europa con Tsipras.

A new study finds that water bills across the United States are rising sharply, adding to household cost pressures. The report highlights growing concerns about the affordability of basic utility services, with commentators linking increases to aging infrastructure and rising maintenance costs. The findings come as many American families already struggle with broader living expenses.

A first-person account from Valet explores why a man in his 40s began taking creatine, reflecting a broader surge of interest in the supplement among adults over 40. Once associated mainly with bodybuilders, creatine is now widely discussed as a tool for preserving muscle mass, strength and possibly cognitive health as people age, with men in middle age increasingly adding it to their routines.

New research reported by Gizmodo indicates that Earth's axis tilted substantially on its side multiple times during the age of dinosaurs, not just once. The finding points to significant shifts in the planet's orientation over geological time, adding to scientific understanding of how polar wander and plate tectonics shaped ancient climates and ecosystems during the Mesozoic era.

The International Council on Clean Transportation has published a case study examining the health impacts of road-transport-related air pollution on school-aged children and adolescents in Gurugram, India. The research focuses on how vehicle emissions affect young people in one of India's most polluted urban areas, adding to growing concern over air quality and children's health in the Delhi national capital region.