ATP Media

Italian tennis player Matteo Arnaldi begins his ATP Tokyo tournament on Wednesday, facing young Japanese player Shintaro Sakamoto in his opening match. Italian tennis media, including SuperTennis, are covering his draw and debut schedule at the Japanese event as attention follows his progress on tour.

AI and licensing company Veritone has struck a deal with ATP Media to license the men's professional tennis archive. The agreement gives Veritone rights to manage and distribute ATP Media's footage, opening the sport's historical content to broadcasters, brands and digital platforms. The move reflects growing demand for sports archives as media companies look to monetize back catalogs.

AI company Veritone has announced a partnership with ATP Media, the broadcasting arm of the men's professional tennis tour, aimed at unlocking new revenue from historic tennis footage. The deal will use Veritone's technology to archive, tag and license the sport's greatest moments to broadcasters and brands. The announcement was made via a Business Wire press release.