ARY Digital

The first episode of Rutba, a new Pakistani drama serial, has aired on ARY Digital, starring Hiba Bukhari, Talha Chahour, Zahid Ahmed and Mehwish Hayat. The premiere is drawing heavy attention from drama fans, with subtitles available for international viewers, and audiences are reacting to the cast pairing and opening storyline.

Pakistani entertainment channel ARY Digital secured the number one spot in UK television ratings on Friday, with cricket coverage driving audiences away from rival broadcasters. The channel edged out competitors including Geo and Hum TV in the weekly ratings battle. It is a notable win for ARY Digital in the competitive South Asian TV market in Britain.