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    Alaska Airlines Adds Premium Economy and More Business Class▼Alaska Airlines Adds Premium Economy and More Business Class — Can It Catch Up to the Big 3?✉newsLifeTravel1 h ago

    Alaska Airlines is adding a premium economy cabin and expanding business class seating as it works to narrow the gap with American, Delta and United. The move, reported by Skift, signals the carrier's ambition to compete more directly with the largest US airlines for higher-paying travelers. Industry observers are weighing whether the premium push can help Alaska close the experience and revenue gap with the Big 3.