microbiome sector

Startup accelerator Plug & Play is turning its attention to companion nutrition for people taking GLP-1 weight-loss and diabetes drugs, framing it as the next frontier for the microbiome sector. The idea is that patients on medications like Ozempic, who eat less, may need tailored probiotic and nutrient support to protect gut health and muscle mass while losing weight.

Industry analysts say the nutricosmetics sector is heading toward multifunctional products that combine beauty and health benefits, with gut microbiome innovation seen as a key growth area. The outlook suggests consumers increasingly want supplements that deliver skin, hair and wellness results at once, pushing brands to invest in microbiome-based formulations and ingredient science.