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- 1How Spirit Halloween picks its pop-up store locations●Inside Spirit Halloween’s real estate manuevers — and why locations pop up where they do
Spirit Halloween's seasonal business model depends on securing short-term leases in vacant retail spaces, and a closer look explains how the company chooses its temporary store sites. The retailer takes over former big-box and mall locations left empty by struggling chains, turning dead retail space into Halloween shops each autumn before closing again.