longevity supplements

Supplement company Pure Nutrition has announced its entry into the longevity supplement market, targeting consumers interested in products aimed at healthy ageing and extended lifespan. The move places the brand in one of the nutrition industry's fastest-growing segments, where demand for anti-ageing and cellular health formulas continues to rise. Details on the product line were not immediately available.

Spanish ingredient manufacturer Bioiberica says it will focus on longevity science and GLP-1-related solutions at CPHI Milan 2026, reflecting the industry's shift toward targeted healthy-aging products. The company is positioning its portfolio around consumers seeking to maintain muscle, joint and metabolic health as they age, while also addressing nutritional support for people using GLP-1 weight-loss medications.