functional nutrition

Optimum Nutrition has unveiled a new line of multi-functional shakes, expanding beyond its traditional sports nutrition range. The product is positioned to serve broader wellness needs, though details on ingredients, pricing and availability have not been widely reported yet.

GNT will present snack concepts combining creatine with EXBERRY colours derived from edible plants at SupplySide Global. The company aims to show how plant-based colouring can support functional foods as creatine moves beyond sports nutrition into mainstream snacking. Industry watchers see it as a sign of converging health, performance and clean-label trends in food formulation.