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- 133Across rebrands as WealthStage, an ad platform for banks▼FYI: 33Across becomes WealthStage, an ad platform for banks and trading apps: Lenders, brokers and insurers get an AI en
Adtech firm 33Across is relaunching as WealthStage, an advertising platform aimed at banks, lenders, brokers, insurers and trading apps. The company says an AI engine will score household wealth, targeting financial services advertising as an estimated $124 trillion changes hands by 2048. It is unclear which data sources feed the scoring system and what parts of the original business remain under the 33Across name.